EP 89 Understanding Anil Varanasi : reinventing networking, spotting talent, design and AI and a surprise episode takeover.
Understanding the endlessly fascinating Anil Varanasi reminds me of nesting Russian Matryoshka dolls. You think you understand him: a successful co-founder with his brother of a leading networking infrastructure company, Meter. But as someone who has gotten to know him over the years, I know there’s a lot more to Anil.
Look a little deeper - open the first doll - and you quickly run into what can only be described as mysteries.
Why does a networking infrastructure company obsess over design? Why have they built maybe one of the more interesting user experiences around LLMs? (he gives us a screen-shared demo, it’s fun - trust me).
Open up one more doll.
Why do Anil and his brother have a reputation for helping undiscovered talent with a cold email and funding them? A question many from Tyler Cowen, Sam Hinkie and others urged me to ask him about.
There are many who thank Anil and his brother but will mention one person who has credited them in public: Dwarkesh Patel (Anil gives us their framework which is elegant and simple and heart-warming)
One more doll.
You find Anil and Sunil have a remarkable childhood story in how their parents handled them. From there, the montage sequence of their journey into entrepreneurship is filled with many a daring adventure - including flying to China to deeply understand production and sleeping on factory floors. (Anil tells us this story and breaks down how he thinks of China and the US now).
And more dolls to go.
This conversation was a fascinating journey across a broad range of topics: from the future of networking to AI’s user experience to how great talent looks ….to when Anil turns the tables on us and takes over the episode and starts asking us questions. (Anil surprised us and we went deep - from a rant on why Knives Out 2 Glass Onion is one of the worst movies of recent time to Indian food in London)
Enjoy!
Listen: Apple
Watch:
Chapters:
0:00 - Intro
3:48 - Anil’s early years and background
5:23 - Unconventional parenting
9:35 - Anil's journey to entrepreneurship
12:30 - Sleeping in factories in China
15:22 - China VS U.S.
18:30 - Why Networks are so important
21:35 - Why networking is still an unsolved problem
24:10 - Is hardware too hard?
26:11 - What does Meter do?
37:17 - How does Meter work?
41:08 - Future of enterprise software
44:00 - Human interaction with AI models
46:30 - Why Meter is building AI models
50:50 - Spotting young talent
54:00 - Anil's framework to find good talent
57:30 - How Anil helped Dwarkesh Patel start his podcast
1:02:00 - The “X factor” in Anil’s investments
1:02:00 - Raising the ambition bar
1:06:55 - Escaping the competitive Indian dynamics
1:08:38 - How cinema influences entrepreneurship
1:17:25 - Why don't we know how planes fly
1:19:20 - Lessons from Sam Hinkie
1:21:04 - Kindness as an operating principle
1:22:10 - Why hasn’t Anil had a more public brand?
1:24:03 - US Immigration
1:28:00 - Aarthi, Sriram and Anil show?
1:30:44 - Best Indian restaurant in London
1:32:50 - Has sneaker culture peaked?
1:34:25 - Why don’t wealthy people build monuments anymore?
1:38:04 - London’s rich history
1:40:30 - Why does Sriram have sriramk.eth?
1:42:00 - Should all startups go direct on comms?
1:47:07 - Are Aarthi and Sriram “too online”?
1:49:10 - Sriram’s Silicon Valley groupchats
1:49:46 - Will Aarthi and Sriram move back to India?
1:48:12 - Aarthi and Sriram’s failures in tech
1:53:55 - Netflix’s 3D and streaming software
1:58:18 - Popfly
1:59:55 - Microsoft success under Satya
2:02:00 - On tech execs
2:03:10 - Nonfiction book that Aarthi and Sriram would write
2:06:27 - Aarthi and Sriram’s favorite Indian movie before 2000
2:09:48 - The End
Sriram: Ladies and gentlemen, we have an exciting episode for you here today and someone you may not have heard from or seen before and trust me That's going to change starting today and you're going to see this person everywhere. You know It's as Paul Heyman says in WWE. That's not a prediction. That's a spoiler. We have the one and only Anil Varanasi.
Now, Anil is the founder along with his brother, they have built one of the most exciting networking companies and that might sound like an oxymoron, but I was going to talk to you about why networking is the sexiest thing out there. But this is not just a conversation with somebody in Silicon Valley who has built an interesting company. There's definitely a part of it, but I know is one of the most thoughtful and helpful people you can meet. And when I was preparing for this episode, I spoke to so many people, very well known figures, Silicon Valley, who had stories and questions and anecdotes about another, which you want to get into.
And he is incredibly hard and elusive to pin down for this conversation. And. I remember talking to him about five years ago to do this. And so we finally made this happen after five years. Anil Varanasi. Welcome to the show.
Aarthi: Welcome, Welcome anil
Anil: Thank you so much for having me
Sriram: All right. Okay. So we're going to get into networking and why networking may be some of the most interesting piece of software to be built out there, but I also think we're going to talk about how you guys at the cutting edge of how user interface with AI is going to work. There's a lot of fun stuff there I think you're one of the most thoughtful piece on talent which I want to get into But since it's probably the first time we're having this conversation, I want to get into your origin story. So tell us a little bit about you, your brother, where you grew up and how you got here in the first place.
Anil: Yeah, my brother and I grew up in Hyderabad until I was 12. He was 14 and then our family moved to Northern Virginia. Seemingly, for all the random reasons, immigrants move a certain place, which is they had friends there. And that's like the biggest reason. But probably the fortuitous thing that happened to us in Northern Virginia is one, we were next to this eclectic school called George Mason, and I'm happy to go into the history of it and why GMU is so interesting.
And then two is HHMI Genelia being like 20 minutes from where we grew up. And then three, about 70 to 74 percent of all internet traffic goes to Northern Virginia for again, for a lot of different reasons. So in India and Hyderabad, the Northern Virginia, we went to college there, we started a company there.
But I feel incredibly fortunate to have landed there some sort of like Mayflower Plymouth thing for us, but in Northern Virginia.
Sriram: So I'm curious to talk this a little bit. Your parents and your upbringing because you folks had, I would say, an interesting childhood, and I think your parents are, treated you a little differently.
There are a lot of parents with their kids.
Anil: Yeah, we were fortunate on a few things. One, our parents were busy themselves. They had actual careers. They were super busy, so we didn't have any of the helicopter parenting and things like that. But I think. A couple of things beyond that, where they were very open to and pushed towards is what one of our common friends Sriram calls free range kids, which is Hinky's line.
I think we were basically allowed to do anything possible as long as we didn't hurt each other or somebody else growing up. And I think especially you guys grew up in India, like me You do just get to go and do whatever you want all the time. There are no restrictions, but I think that kind of seeped over even when we moved to America, and that was incredibly fortunate for us.
But the other thing I think they did that was very deliberate is since we were probably since I was like 10 or 11 years old, I was always treated like an adult, which was very different than when I went over to my friend's house for dinner or something like that. Compared to how their parents treated us and treated them versus how my parents treated us when my parents had dinner guests over.
We were part of the table. We argued books. One of my dad's cousins is a professor, and he tells us like, endearing story of him mentioning something. And I. Forget if it was like chemistry or biochemistry or something, and suddenly the four of us just left the dinner table because we brought our own books to site saying this is the reason why I am right for all four of us.
And none of us agreed with each other, which is also interesting. But I think we were always treated like adults. We were given any free reign to do. I feel like decisions that were made were okay for us to make. It didn't have to be that an adult had to make a decision. People become adults much later than they used to.
Sriram: Okay, can I ask you, what is the defining line or behavior that you think makes someone an adult versus a child? Because I've heard this before, and I think about, for example how someone like a Walt Disney was able to tap into his spirit of childhood for so long, or if you look at Elon, there are so many things that he does, which are childlike.
And yeah, and I think that is a part of modern life where, our life expectancy is probably about like 50, 60 years over what it was a thousand years ago. We have access to modern medical care. We live longer. And I wonder whether the, what makes an adult versus not is just fundamentally different than what it used to be.
Anil: Yeah. But before we get into it in the United States, average life expectancy is going down, not up. And we can talk about it separately. Oh, wow. Fact
Sriram: check. Okay. Okay. Hold on. Look like we, the vice presidential debate a couple of weeks ago, no one's allowed to fact check on,
Anil: maybe like to directly answer your question.
I think of that as like something very simple, which is being okay with the consequences of your decisions. And that feels like culturally is pushed much later. Society makes decisions for you. Your parents make decisions for you. Culture make decisions for you. And by the time you make decisions, you own up to yourself.
That seems like it's much later. I've been tracking literature. We don't have any longitudinal studies that I trust just yet. But it just feels that way. And I think, one of the few places in the world that's not true. Is India still feels like it's good. People just go do stuff, and they're younger.
And I think that's like bright for India because of that.
Sriram: Okay. So on the theme of doing stuff when you're younger, I want to come back and tie this back to you and your brother. Because you get raised in Indian origin household. But you go off you folks are actually quite entrepreneurial.
So could you just walk me through that journey? Because you guys have done some very interesting things, which I really want to get into.
Anil: Yeah, I think our first love was actually film. And we spent a lot of time making a lot of film. And we got really into it. Like down to the fact that we had, a crew of 80s and there's a lot of things we were doing.
And at one point, we were deciding if we should. Make film forever. We should actually build all the stuff we want in technology or not. And our calculus was this technology has a half life storytelling doesn't and we can do that later. Probably it's I think I'd give majority of the credit to my brother.
He's arguably, One of the smartest people I've ever met, but incredibly kind down to the fact that if there were two of us, like there were two of me, one of us wouldn't have survived. It's that good that he's around. And we've now been working together for 20 years, and I usually joke around that.
Other than two prisoners that have shared a cell. There's not that many people that have spent more time together than me and my brother. And I think what kind of started is he's just like more of a tinker. And I think his greatest gift is the fact that he can just pick up and learn things on the fly.
So we ended up building all sorts of things from electronics to software to film to music. And once we really got into film, we started really thinking about what is physical theatre design look like, and we started building those. Then I think we really got enamored with software obviously around like maybe 2003, 2004, mainly because of a lot of things we wanted to do in film needed better software.
And you make your own plugins and Maya and shake and all those things that I remember back in the day. So it started off that way. Then, I think, part of the entrepreneurial stuff that you're mentioning is in Northern Virginia, something like 40 to 50 percent of all households in Fairfax County and Loudoun County which are the two of the highest per capita income counties in the country, at least one income in a household comes from working in the government.
And so we were no different kind of group. Growing up and hearing a lot of these conversations. And so we just started doing small RFPs for the local government. And I just describe it as a video game. That's like an MMO. You start beating a small boss and you beat a bigger boss that's kind how it started.
Sriram: There was a time when both of you shipped yourself over to China and spent a lot of time in factories over there. Why, what happened and what you learned from that.
Anil: So we deliberately wanted to start meter and we were trying to figure out how the city of 800, 000 people figured out how to build products for 8 billion people.
So we're like, is it in the water is in the air, whatever. So one Christmas, we just decided we're just gonna move to San Francisco. We get to SF, we didn't know anybody here, I think both of one of the greatest things about San Francisco, especially a decade ago, was that you could literally cold email anyone, and the word literally in the actual sense, not in people would respond, people would actually just respond and say, what's up, what do you need We had a deliberate intention to start meter.
We came to San Francisco. We met a bunch of people that today we end up working with. And it's an incredible thing that all of us were, all of them were just open to talking to us. But as we started meter, for context, meter is a hardware software operations company. We're entirely vertically integrated.
What we do is make it easy for anybody to get internet infrastructure. And part of that, what we build is routing, switching, wireless hardware. And as we came to SF and we tried to learn how other people build things at scale. Then we just said, okay, it's time to just get started on meter and we started building a lot of the operating systems and front.
One of the fundamental bottlenecks was the fact that, you design a PCB or design a new piece of hardware, and it would take months to come back from Asia. And, we really just wanted to circumvent in short circuit the amount of time it would take and We looked around and said where's the best place in the world for hardware?
And especially in 2014, Shenzhen was an incredibly great place. It had gone from 30, 000 to 30 million people in 30 years. And the majority of Shenzhen at that time was actually under the age of 40. You couldn't even see an older person while walking around. So we ended up going to Shenzhen to learn how to build hardware.
And it was very similar to what we did in San Francisco. We just showed up. We didn't know anybody there. We had never been there. We didn't speak the language. Later on, I ended up picking up Mandarin after living there. Both of us were vegetarian at the time. And it's the best diet program I ever recommend going to Shenzhen.
I think we ended up losing like 15 pounds each. And then it was just like starting to build hardware for meters. So we ended up cold emailing a bunch of factories and manufacturers and designers to just start building it out. So that's how we ended up in Shenzhen.
Sriram: Now, this is a very different era, right?
Obviously, we are in 2024 we are talking in the time of All these real geopolitical tensions between the US and China, but that was a very different era. And I'm curious, what did you observe or learn about how that ecosystem worked, which you think has impacted you later? And there's a second part of this question, because there's been a theme recently that it is going to be hard to replicate some of that culture, that 966 or the work ethic in some way in Western countries.
I don't know how to get your reaction to that, but also, where do you see, where do you observe that? Maybe, shapes what you did today.
Anil: I tend to believe like people in China in individual sense are just incredible. In aggregate I think, there's a lot of issues geopolitically, like you mentioned, culturally, if you went anywhere else in 2014 or 2015, rest of the world, everybody wanted to be America, right?
In the way they spoke, the way they dressed, what music, what film. Everything was how to be America. But China, what it felt different was that they wanted to beat America rather than be America. And that felt like a very stark difference. They felt like they had earned the right to compete with the largest economy.
And you could feel that energy and fervor. We just want to build things. We know we can build things and we can do it at scale. And in Shenzhen, that culture was ever present. You design something in the morning. And then by night, somebody would run over to your lab saying, it's produced. Do you want to test it?
It was just beautiful at that time. Especially if anybody, either of you have been to Huaqiangbei incredible place, it's like the electronics market in the world. You can literally take a bucket around and buy like memory full of buckets and cameras and other things. It's like a different place.
It's cyber punk to the core. But that, Culture was seeped in very deeply in working really hard, but also I think Shenzhen at that time, because like I was mentioning it, it was young people. They were all working really hard to send money back to families that lived elsewhere in China. I think that was also critical thing.
Like you actually had a mission, which is you're doing it for your family. That's like the most powerful thing possible. And you had this country that was just getting out and actually having world class level. For our incomes and other things, and I'm not sure about not replicating it. I do think like SF has a lot of that in pockets.
I think India now has that to talking to folks in Africa. It feels like that fervor is there. I haven't been to China since the beginning of the pandemic, so I don't know how it's changed in the last four years, but it feels like other places have that still.
Sriram: I'm curious. I think I wanted to ask you this.
When you start talking about meter, which is one of the things really fascinates me about what you have done with meter, which we're going to get a bit later is let's be blunt. Networking has never been considered the sexiest, most glamorous sector, okay? There have been these waves of technology.
Right now it's AI. You go back several years, it's it's the on demand economy. You get Solomo. You go through all of that. And, in our adult lifetime, nowhere was, the time of the year in networking. Now, of course, I'm saying this facetiously because there are these incredible companies.
Miraki, et cetera, which have really pushed the state of the art on networking. What made you and your brother, you come to San Francisco, you're part of the action. I'm pretty sure people were not talking about how to build networking companies. They were probably talking about Mark Zuckerberg or who are the hot person of the time was.
What made you want to go focus on this?
Anil: I definitely think most people thought, what are you even talking about? I think when we said networking, they were talking about like social networking. I don't think they thought about actual physical computer networking but a few things that we really care about in our work.
And I hope it's part of my work for the rest of my life, which is one. I think internet is one of the best forces of good we've ever created. We can argue about whether it's in like the top 10 or the top 50 and where is it compared to penicillin and other things, but internet is just good. Just phenomenal.
Second we believe we all will use internet more than we currently do, which also felt like a very safe bet to make. And three, nobody else was working on it. Like you said at one point, Cisco was the largest company in the world. And after that, it just felt like nobody was really learning it and working at it.
I was recently mentioning, today if you study computer science at some of the best computer science schools in the United States, I'm not sure what it's like in other places. But, you have one distributed systems class, and maybe networking is covered for a week.
Which is absolutely insane and mind boggling to us. Because everything in the world is packets. Everything. This call that we're doing right now, if somebody's doing WhatsApp, self driving cars, you mentioned building models and AI, inference and training is entirely networking and it's bottlenecked by networking.
We'll go so far as saying, I think with the current trajectory, I am more confident even in that stuff, energy consumption will be solved, but networking has to change before it gets really efficient. It felt like a very serious bottleneck, felt very important. We thought it would just continue to grow and we had this particular unique ability of knowing what new technology was and knowing this old alchemy forgotten thing of building pyramids on how to build networking and clash it together.
And we had particular opinions on how to do it all the way from the hardware design and up. So that's how we knew that it was right. Yeah,
Sriram: I want to maybe you try and make this more concrete because I suspect and I've learned a little bit about this and, I feel like I have the benefit of doing some homework, but to a observer there, they might go, okay.
My wi fi router generally works. I have mesh networking There is an IT team which generally seems to be able to figure it out. Isn't this a solved problem? But I think one, you know I would love to get a sense of what you mean when you say we've got to push this forward And second, I think that one of the most interesting things you've done is how you architected a very A modern forward thinking company, which I want to get to later around it.
But why isn't networking just a solved problem? We're like, Hey, Wi Fi works in network. Infrastructure works. Why is it not a solved problem?
Anil: I think there's so many layers to that question, but. Maybe one thing to step back in a larger sense is the fact that it all works as a miracle in the first place, like the fact that the internet works, it's a bunch of just open protocols.
We all said, we'll agree. And then it'll just work then at each layer of the stack. So if you pick routing on how we do routing down to . There are ways to make Ethernet better, too, that thousands of people are working on as we speak right now. Then how do you do switching? How do you do actual memory and packet movement and packet manipulation?
Then even on the wireless side, how do you actually do it in different spectrums and the speed you do it, the power you do it? So I do think things work decently well. They're not utterly bad as 10, 15, 20 years ago. But all the infrastructure we have today as well will not scale to where we think it's going to go in the next 5 10 years.
So every layer of the stack can get better from Wi Fi, wired, cellular, data centers, routing, switching, fiber, all of it can get much better. But I do also expect in the next 5 to 10 years, Protocols will also change and there will be new things that will come out and there will be protocol level advancements too
Aarthi: why do you think that is you mentioned about like colleges studying, computer science and IT. And having maybe one week, like one chapter, like for me, that's how it was a distributed systems was like, yeah, you took it. But then the ECPIP was like a couple pages. And and that was it, right? Like you just like flip through this one chapter is got networking, you get your credits and you move on.
Why do you think that is? It's not there are lots of unsexy problems that we study, we focus on, we do work on we would have thought assembly language was it, like this was it, right? Like we would, don't need to innovate on top of it, but we do keep pushing the boundary there. But why not here?
Why not in terms of network and hardware as such?
Anil: There are companies that are pushing it, right? We're recording this in October 24.
Aarthi: Yeah.
Anil: Broadcom is now larger than Tesla. Yeah.
Aarthi: Yeah,
Anil: and there's some incredible companies like Arista to what Andy Bechelstein, them are doing just incredible amount of work to push it.
But I do think what's happening is one abstractions have gotten too high. It's the same thing as operating systems, right? Yeah. Nobody's really taught operating systems classes anymore because. Everybody that does something new, what's the cycle in the world? So I'll build a new abstraction.
I'll write a paper about it. Then I'll write a book about it. And if it catches a sufficient amount of fire, that'll become popular, now it'll go into curriculums, and there's only X amount of credits to go fill, and that fills up universities. But if you look at from from the beginning itself, there's a great book on universities called Wisdom's Workshop, that kind of tracks universities from the beginning, and basically the story is, As any field progresses, it's abstractions that become cool because people want to know new stuff and people want to build on stuff.
I think that's one thing that happened with networking. Second I don't think it's as fast to iterate on networking as it is on an application. Feedback loops are much tighter. If I'm building an app or doing anything, like I can hit compile and I know if I did right or wrong.
Aarthi: Yeah, and we love the instant gratification.
Yeah,
Anil: exactly.
Sriram: Now, this is, the reason I ask that question is because obviously, these networking companies, you guys, but folks like Broadcom have been around for a very long time Cisco's still a major player, Arista, there's a bunch of others, Palo Alto Networks, folks in security, there's a bunch of others out there.
But, none of them are going to be the kind of company which takes generative AI and builds a whole new user interface paradigm, which then goes viral on Twitter. Which speaks to me about you guys, I think your personal sensibility, your brother's personal sensibility and the kind of company you've built.
So could you talk to us a little bit about what you've been doing there and maybe show us because I think what you've done is actually pushed the state of the art of user interface on AI forward. So I want to really get into that maybe with, a quick visual also.
Anil: Sure. Yeah, I'll try to pull that out.
But I think there's a couple of things that happened for us. Let's imagine model building and progression just pauses entirely. Something happens. It just pauses. It will not get any better than it currently is to whatever parameter count state of the art count is today. Even with that, it was clear that at some horizon software would become Something that happened on the fly, rather than an artisanal handmade product that it is today.
I think people forget software is handmade. Literally a handmade product. And anything that's handmade is like fragile, not really scalable, and you can't really customize it for everyone on the fly. So what we've been thinking about is, generally when you build software, you end up building it for a barbell of users.
You're either building it for the expert or you're building it for the novice and you have to pick and you're taught in product management and other things. Pick your ICP. Focus on that. Don't really do anything else. Just figure out who you're building for. Forget everybody else. And in our business, we power.
Internet infrastructure for some of the largest companies in the world and some of the smallest and fastest growing ones that might not have any kind of I. T. or networking expertise at all. And it just felt like a Faustian bargain having to pick between one or the other. So models were continuing to get better.
We had opinions on the fact that, you shouldn't have to choose between experts and novices. And then, particularly in the problems we're trying to solve. We have real time data. We have actual exact use cases. And I generally have been feeling this for the last few years is this trite way of saying it.
We think software should be soft. Again and the fact that like it should be malleable. And Jeffrey Lidd, bunch of folks have done great work on malleable software. What Brett Victor is doing with Dynamic Land and other things. Thanks. None of those things seem like are coming into software anymore.
As the tech industry has gotten bigger and really big, three tech companies now are 10 percent of the entire global stock market. It's ludicrous. It's become more cookie cutter and we're just producing assembly line software. And it was incredulous to us on why is it that you had these great models sitting there and software could be better, but nobody was doing anything.
Like maybe another way of framing this is. If somebody told us something like GPT 4 would be available in 2014 by 2024, we would say the world would have changed entirely. And today, almost nothing has changed. And that's like another curious thing for us. Truly. So what we've been trying to do with the product you're mentioning is called Command.
And we had three simple goals with it. We're a networking company, and networking and other enterprise products usually end up being about dashboards. You have to build dashboards where people can interact with the infrastructure, make changes, people can look at it, get reports and visuals and all these different things.
But how networking started was entirely on the command line, and you had to basically learn each different command line. But the awesome thing about the command line was that it's really fast to get information and really fast to take action. With dashboards, you don't have to remember, 100 different commands, but it's really slow.
And if you wanted a particular feature the way you want it to be, you put in a feature request, some PM will pick it up, then some designer, some engineer, then QA, and by the time you get it, it's three to six months later. So what we wanted to do with command is very simple. We wanted to take the best of the dashboards and best of command line.
And smash it together. So what you can do, and I'll try to quickly share my screen. So people have a visual of what we're trying to say here. We've been thinking about a particularly entirely new interface for software. Normally our dashboard looks like this, you Beautiful software.
You can go click through, see different parts of what's happening. but
Sriram: by the way, this is probably one of the, one of the few times in history where somebody has looked at a networking dashboard and say, ah, the beauty of this dazzles me, but sorry, let's keep going, which is actually, you know what I was, I want to make a point here, which is no offense to some of the other networking companies, but when somebody thinks in large enterprise networking company, they don't think we're going Innovate on user interface paradigms.
Aarthi: I was going to say that, especially for enterprise companies, having worked in a few dashboards, I think is important. I know there's going to be a lot of other stuff that we wanted to do, but it's, it, to me, it is shocking how little effort and art and craft goes into just showcasing what we are doing and whether we are doing it well, and just like looking at dashboards, and it's almost always this outsourced part of this whole business, but everybody looks at it to me. That is just the most shocking part of it.
Anil: For sure. And it should be beautiful. Every part of it should be beautiful and beauty isn't just like pixels, but like how it works and kind of thing. So this is what you would expect.
Dashboards really going into every part of what's going on and all these different things. What we've been thinking about is what if a user wanted something different than this? And what, how can we bring the command line to users in a modern way? And where do we think software is going in general?
It couldn't be that dashboards are like the pinnacle and the last thing we all build, and this is it. So taking models into consideration, there's a couple of things we wanted to do. One, we wanted to make it really easy for anybody to get information about their networks. So we'll see if this works.
I'm on our test network. You can do something like,
and it's networking stuff, but normally people have to go through and look at two hours logs and things like that. And, you'll just get an answer back at a particular time and you don't have to do it. But, one of the things we've been really thinking about is a lot of these chat interfaces they're just text only, why don't we just do other things in line?
So let me see if I can go to a particular client. We'll see if anybody's on the test network, but what will happen? That's interesting is on the fly command will actually write software just an engineer would. And we wanted the software generation to be in line as well. And it should be like real time software just these components should be fully usable just like any, anything would.
Yeah. And the other thing we felt was most of these interfaces felt too ephemeral. I did something and it was gone and I didn't have a connection to it at all. And that also felt really weird. Um, there's a bunch of great work that so many people have done over the last four or five decades on how to make software feel more personal.
And one of the ways software feels very personal is when you get to share it with others. And both of you have worked in social networking. So you understand when people get to share. It feels like there's even more and in particularly networking to one of the ways I grew up learning networking is you were in a lab and when you were doing something, somebody else will peer over your shoulder and say, Have you tried this and tried that and things like that?
So we said, Can we take those things right? Which is something that isn't ephemeral. What if you could just pick this up and drag it over here? And this should be an entirely multiplayer area. And I think Figma has done an incredible job of building a new paradigm on how performant multiplayer is on the web.
I don't think they get enough credit. They're an incredible engineering team. But it was also baffling to us as why is that stuff not used normally?
Aarthi: By everyone. When I saw the demo that you put out on that Twitter, one, it got me very excited, right? It was like, for years and years, like you said, dashboard was it like that was the pinnacle of any sort of innovation with large scale enterprise businesses.
So one, it was like, okay, this totally changes it. But two, this is going to be the future, right? This is how I think we are going to think about enterprise software. Not just on viewing things, dashboards, that kind of thing, but really how we build software within enterprises, how we want it to be to what you said, software being soft and Mushy and malleable needs to be like Play Doh, right?
Like you want to be able to do things with it. Your viewpoint software to you is personalized compared to what other people will get to see. And that I think is what we want to be doing. That needs to be the future. It's just that I think seeing the demo that you had was like the first sort of, this thick visibility into that future, which has got me very excited.
Sriram: Yeah, I think. There's a sense when you're a musical artist that they have influences of, and there's a hit song where this song kind of takes inspiration from. So when I look at this, I see one, obviously how we have built this on top of a bunch of models. And I want to get into that. Is state of the art and nobody has done that before, but I can see the lineage of, I would say, Figma, as you mentioned, the notebook style UI of a Jupiter and iPython and yes, all that comes from, but also and I think you mentioned him, but at Victor and the idea of having these data interfaces, like if you go to his website, he has his like little cars that you can drive around and I see the, like a song, bring the multiple influences you, you bringing this together here talk to us about how this works under the hood, right?
So when you are writing this piece of code, I assume it's spitting out the version of some really fancy shell script that a a bearded network engineer knows to write.
Anil: We took a little bit of a different approach. One of the ways that we've been really thinking about is, our ambitions for meter are that.
If there is a packet moving in the world, we want it to move through meter hardware and software over the next year or two, people will really get to see what that means. And you know how far we're willing to go for every single packet to be ours on. So what we started a couple of years ago and all the credit goes to our engineering team and teams that meter is really thinking about how can we you.
Virtualize everything down to the port in the backend. And then we have real time data streaming in from every piece of hardware. That's everywhere. That's meter hardware. So counterintuitively when somebody types something, it's actually just getting translated to how that hardware is virtualized.
And then. These models that we ended up building are just like small models because we believe that in enterprises, you actually don't want creativity. Accuracy matters a lot more, right? Nobody ever said I want my enterprise software to make shit up. That's not how it's going to work. And then so they really know how we write software.
How we design software, but also how our hardware is built, the architecture and what our backend is like. So you've got models that are writing queries against that, virtual backend that we have. That's where every single port of hardware, then another part of the system that actually writes the software.
And as it comes in, one of the really interesting parts about the architecture is it's all real time data. Everything that I showed you is literally being pulled in real time from a piece of hardware somewhere in the world. And what we wanted users to be able to do is, one, get information really fast, two, take action really fast, and three, have software written for them just the way they like it.
And in that canvas I showed, multiple people can work together at the exact same time, you can all pull in different components that are generated for you, and voila, you now have a dashboard that's yours, how you built it. And so our main points were really again pushing towards what does software look like five or 10 years from now?
And it felt like we can do a lot of it today, or at least get started on it. There's a lot more that we want to do with come in. But it. Like a good start.
Sriram: Extrapolating a little bit from what you're talking about and what else is happening. I do think so much of SaaS software today is there is an API around maybe a data store or an interface and which requires a bunch of schlepping to use the the Stripe brothers phrase.
And then you construct, and I don't mean this in it is underplay how much effort it takes, but you build a bunch of knobs and dials on top of it. And that's a lot of the value add what I think you're showing here. And I would say if you look at, say, Claude's artifacts or what GPT is now doing with canvas is a sense of, okay, you can create software on the fly.
And it just exists only because you asked for that in that particular context. Yeah. Where do you think this heads in terms of user interface design? What does a salesforce. com in a 2027 context, or I don't know, Atlassian or pick your favorite SAAS dashboard. What do you think this all looks like in three, four years down the road?
Anil: Yeah, I have pretty strong opinions on this, but there's two paths here. One is if. We won't have another order of magnitude improvement in models as far as parameter count, capabilities second is if we do so maybe we can talk about the more exciting one, which is let's say, you said 2027.
Let's say we get another turn at this and models get 10 X bigger. I just don't see how, unless you control the data and the pipeline yourself. That there's going to be any value for software companies at all. It will feel like there's a blip of 20, 25 years where software reigns Supreme. I just don't see how that's possible anymore.
Already what's possible with models and other things. If you push it to be 10 X larger. Let's say it's because of synthetic data. It's because of new algorithms or new architecture. Where I see it all going is all three of us are sufficiently old enough. So when we used to sign up for services, uh, that's true, me and you are.
When we used to sign up for software in 2004, 2005, 2006, they used to ask about who you are. They would say, tell us where you live, what do you like, and all this stuff, and they would try to like, customize it a little bit. But if you see what's happening in software these days, that doesn't happen anymore.
Nobody actually asks you who you are. And nobody actually tries to figure out what your kind of flavor and profile as a person. I actually think That will come back and all it will take is to just understand a person's preferences and then software is just made for them entirely on the fly for whatever they're trying to do.
And that could be any sort of thing underneath that could be CRM to HR could be finances anything. I think it will matter more on the user rather than the system of record, which is what it's been the last few years the web and we plan on pushing this too, which is even with command, what we want to do is actually understand the user deeply and put that into context of the models and other things to really take it further.
But I think that will happen really at a large scale that personalization of software. will actually happen, which we all tried in the early 2000s, that just didn't go anywhere.
Sriram: Yeah, I, think about AGI. emax. d or vimrc. One of the things when I was watching you today and the demo is it strikes me that we might be on the edge, but still missing the actual metaphor for interacting with these models, because That is the REPL and that is the power of the feedback loop of the REPL and which in this case is also helping in some RLHF style mechanism, tell the model what you're doing and you're working hand in hand, that's in the text interface.
Now, of course, As I'm saying this, advanced voice mode on GPT 4. 0 just rolled out to everybody. And that's carrying it out in a, like a regular human conversation, but it does strike me as I, I think you're absolutely correct where we could have personalized software, but that is, we still have to figure out what the interface paradigm is where you're interacting with a ridiculously smart person.
Intelligent piece of model weights, but you and that have to work together. And I think what you've talked, what you built is one of the few things I've seen, which is trying to really push at that which is why I think it's really interesting.
Anil: You're actually, I think both of you mentioned this, we had the idea for a command in this interface, maybe about a year and a half ago, we had a bunch of work to do on our end about building out the architecture, the data pipelines to do it entirely with real time data.
And we had assumed somebody else would do it. And we had already been testing this even before artifacts and other things came out. But when we released command, I think one of the most surprising things was, yes, we knew that people would like it because we had been showing it to a lot of people, even folks, we all know that built cutting it software in the world.
But the amount of kind of adulation command got surprised, even us basically. All the messages we ended up getting is this feels like the future of software. And you guys are a networking company. What the hell are you doing? Inventing this? Those are the two things consistently we heard over and over again, but it has been surprising to me in general with the amount of capital and talent that's been going into this field the last three, four years, how little we have to show for it as far as what could be the future, if you will,
Sriram: I think that is maybe let's ask you that question.
You guys are a networking company, right? Like I don't expect you know No offense to say anybody from broadcom watching somebody from broadcom to maybe be up there to win The apple design awards or help, you know bring brett victor's ideas like so Why is meter doing this? And there's a multi multiple, but why are you guys doing this?
Anil: Alan Kay had this like really great quote that a jobs used to use a lot to which was from a great essay Kay wrote in the late eighties. People that care about software build their own hardware. And we have two versions of that ourselves, which is we believe people that build the hardware should be the ones responsible for it.
And if you have the hardware. You better make better software than anybody else. And I think we're in this like luxurious position where we control the entire stack ourselves. And we always have and meter is not just a company that builds routing, switching wireless, but we're the company that deploys it and maintains it, too.
So we deeply feel the pain because if the software sucks or the hardware sucks, we're on the hook on making it better. So I think fundamentally, I think meters in right position because of what we build because of our business model of entirely being vertically integrated. And having this like viewpoint that if you have those things, you can do it.
This is why you mentioned Musk earlier, why Tesla is literally the only company I think in the world, actually taking action in the real world with models.
Aarthi: Yeah,
Anil: there's nobody else,
Aarthi: especially after their series of demos a couple of days ago, it became even clearer that, you being able to have visibility into the hardware and owning the hardware stack, I think gives you enormous sort of authority and power to be able to build on top of it and go up and down the stack, so to speak.
Anil: Yeah. And you can control it. So let's say you're trying to build something at the highest level of the stack, but you want all the layers below to change something because it will work better. If you're relying on somebody else, you all know how hard it is to like work with other companies. Forget working in your own company.
Working with other companies is like two orders of magnitude harder and nothing ever moves. But if you own the thing, you can just like, Change whatever you want from data, fidelity, data, labeling APIs and other things. But I think it comes back to maybe directly answer your question. I just think we need better software in the world.
Yes. Pixels have gotten better. Design systems have gotten better. We've got react and all these different things that made things better to build. But if you zoom out a little bit, a dashboard that was built or a piece of software that was built in 2010, 2011. Other than the pixels themselves is not that different 15 years later.
Aarthi: Yeah.
Anil: And for an industry that prides ourselves in we're pushing things. It's all new. You haven't seen anything like this. It just doesn't compute for us.
Aarthi: But it's similar to what you said about Figma too, right? Like until Figma came along and challenged the status quo on design.
Especially, this multiplayer design earlier, again, lots of design companies came in and said, this is the state of the art with respect to prototyping wireframing, but it was all like nice little cleaned up user interfaces and very incremental with respect to what they ship.
And then Figma came along and said, actually, no, like we are going to change how people think about it, not just designing, but. Collaboration, FigJam and everything else like this completely changed it. So I think now we are at that moment where we are at the Figma for design, but now in like writing software and programming as such.
So I think from here on, this is like the fork in the road, where I think you're going to see better and better things happen with respect to software.
Anil: I hope so, because so many people have pinged us saying are you interested in turning command into a separate company for every piece of software?
Yeah. And we've gotten so many pings about that. We're just like, this shouldn't be stuck with just networking. It should be for like all software. Every software I use kind of thing, it should go. So I am very like hopeful on where this all goes.
Aarthi: Yeah, that's awesome. A pivot in for questions.
You talked about talent and I want to double down on that because I think from what you've written, what you've talked about talent, whether directly or indirectly, something you cover and focus on quite a bit. How do you find good talent? How do you spot them, fund them? You do a lot of work behind the scenes on this, but how do you find good talent?
Anil: I hope you guys haven't found everything. I try to stay behind the shadows as much as possible.
Sriram: We have our sources.
Anil: This is probably the thing I care about in like the top five things outside of meter. I wrote this a couple of years ago that got very popular which is the average age everywhere we do is increasing dramatically.
That's good. You accumulate knowledge and you're making decisions with better informed decisions over time. And, you have a pattern matching and other things, but the really bad parts are two things. One is the burden of knowledge is increasing. Benjamin Jones and others have written a lot of great papers about this over the years.
Matt Clancy, who's an independent researcher now, Matt's written really great things about the burden of knowledge increasing. No matter which field you pick, the date or age of first achievement is increasing dramatically. And that's not just true in like science and math, but it's also true in film.
It's true in the government. The average age of a Congress person is growing something like four and a half months every year. The average age of a somebody who runs a university is growing similarly. If you look at the NIH directors or who are PIs at NIH, basically everywhere that we see people are getting older before they have responsibility.
And that could be good. But if you turn back the clock before, It was young people that did all the most impressive things from Watson and Crick to the Macintosh team. I think the average age was like 23 or 24, but
Sriram: . The founding father,
Anil: that's what I was going to bring up.
Founding fathers. That's probably like the best example possible is Washington will warm the few. That was the old age of 30. Everybody else was younger and that's like the greatest founding story possible. And, but I think all the talent side. There's two separate areas to think about. One is how do you evaluate the right talent for you, but also to how do you identify young talent that hopefully will get to run the world 5, 10, 15 years from now and outside of meter I spent a lot of time on the former a lot, and in that I believe in the entire approach of outbound rather than inbound, and I just think inbound is wrong for a lot of I'm happy to get into.
Sriram: Let's maybe break this down. So if I'm getting this correct, you personally, and I might be maybe, I don't know, revealing something which I won't talk about, but you personally, I think, been involved in funding a lot of different young people in lots of different ways.
How do you set this up? How do you find them? How do you evaluate talent? Just walk us through all of your system.
Anil: It's very rudimentary as it should be. So my brother and I have a very simple rule the last decade. If we come across something good on the internet that might be a YouTube channel, a blog post, podcast, gitHub repo, whatever the case might be. It doesn't really matter how somebody is creating it. And it ties back to why I care about the internet, which is you get to have access into all the nodes in the world very easily compared to before when you didn't. So if we come across this and we think like it's sufficiently interesting work and there's some spark of genius there and they don't have an audience at all they have low number of subscribers or something.
You guys are having me spill all my secrets, but we just send them, we just send them an email. That's very simple, which is how much money do you need to do this full time for six months? And that's the only question we ask
Aarthi: what is the ROI? What do you think about, or how do you frame?
Anil: Don't see it that way. I don't see it that way at all. I went to this university called George Mason, where I studied networking and economics. Probably one of the most eclectic group of people. You guys know a bunch of them too. Kaplan, Tabarrok, Cowen, Kling, Bottke, Hansen, all these guys.
Sriram: Yeah.
Anil: And out of all of them, I think obviously Cowen is the number one kind of pushing person on this for a lot of different reasons. And you probably know this Cowen had this great short, probably the, there's two essays he's written that are under a thousand words that I think his best work.
One of them is Raising the Aspirations of Other People. Yes, we said that could be one of the highest things you could be doing. And, we had this idea of doing this even before that essay came out. But I do think I got influenced a lot by Cowen and those guys. And my brother went to George Mason too.
So there's some sort of germination there. And what I was mentioning before growing up near HHMI. And whether it's Kay or Donald Braben's work and John Loinitis , there's this concept that in the world, it's much better to fund people rather than projects.
It's way better to fund people and let them fly. And this is the HMI, HHMIs thing too. So I don't really think about an immediate ROI at all. I think of it's The reason to make capital is to be a a oil for the engine and the engine is old and young people will run the engine and we can just be like a small lubricant, if you will.
Sriram: By the way, I have to say, this is the most Tyler Cowen conversation we've had in a while. At that post that you mentioned, it's probably, it had a huge impact on me. Because what you're talking about, where he talks about what the best thing to do to a young person is to basically get them to dream bigger.
And to show them they're capable of a lot more, as maybe one of the most impactful things you can do. Now, when I was researching this, there have been so many people who had stories about you impacting them. I want to talk about one. Tell us about how you basically made the Dwarkesh Patel podcast happen.
Anil: I don't think I did, but by the way like I, I get way too much credit for this. He, I think about is he's Charlie Rose or Oprah Winfrey or Howard Stern of the nineties and early two thousands. And he's got a magic in him. That's all him. But I think what happened is he had written a blog post.
https://www.youtube.com/@DwarkeshPatel/videos
I can't remember if he had already started a podcast or not, but he had written a blog post about Einstein's Year of the Miracles or something like that. It was a long time ago, and he had one or two posts online, and I had come across it. Somehow, I can't remember how, and he was still a student at UT studying computer science
talking about immigration he was in a precarious situation because he was already over the age of 21. He wasn't even sure if he was going to get a green card to stay in the country, which would be a travesty for America. That was a whole separate topic. And then I just reached out asking him this question. And to his credit, he tried to lowball me as much as possible.
He's this is what I'm going to do with the money. He I just need like the bare minimum and other things. And I was just like, don't worry about all that. Just tell me, he's do you want to get updates? And what I'm doing with the money or doing anything, I'm like. I actually do not just do your thing.
And then possibly the other thing I tried to do is I was actually Sriram I'm just looking at you and I text three years ago or four years ago. I was like, you need to talk to this kid Dwarkesh. And you're like, I'll check it out. And
Sriram: you know what I should have done is I should have been like, If you start a podcast, I want to book out every sponsorship revenue right now at this current price point question for you. Do you think the world is better off with Dwarkesh doing a podcast or doing something different? Oof. ,
Anil: man, what a question. Maybe about a year ago I, a year and a half, maybe a year and a half, two years ago I had Dwarkesh over for lunch. He was just moving to San Francisco because I was pressuring him to move to San Francisco.
I was like don't live in Austin. You have to come to SF and he had you know, I was a good input I think a bunch of his other friends and other people and he finally made it over So when he made it over, my wife and I had him over for dinner and good dinner, he leaves and then I was talking to my wife.
I'm like, I don't know if I did the right thing. This guy is like supremely talented. And by the way, the thing about Dwarkesh is the reason he's able to do something as well as he does. Is he actually understands the things he's talking about, which seems like a very low bar, but it's a very high bar to understand things deeply.
He's actually a gifted engineer from my perspective. I was actually lamenting that I push him to like podcast and media stuff and stop it from starting like a great product in a company or something. And then I used to play the counterfactual to him a lot which is stop podcasting, go do something better.
And to his credit, he would push back hard. He's I don't, this is the thing. This is why I should do it. But I lamented for a while if I pushed him towards the wrong thing.
Aarthi: I remember Dwarkesh coming home, similar timeframe, I think. And Sriram and I were chatting with him and he was recording something.
And I looked at him and I was like, so you're moving to San Francisco. He's yeah. And I'm like, and what do you plan to do? He's podcasting. Like what? That's not a job. Like in my mind, I'm like. How can you do this for a living? He's yeah, I'm just going to try this out full time.
And I look at her and I'm just this panic look on my face and I look back at it and I'm like, have you had lunch? And he's no. Oh, can I order you to lunch? And he looks at me and I was like, I'm just going to get you food. Just went on this like full mom mode. Just trying to feed this guy and trying to make sure that he's not making bad life decisions by just going to San Francisco to podcast.
I'm like, rents are expensive. It's not going to pay you anything. Like you really have to seriously consider your choices here.
Sriram: So I think the takeaway from this is do not listen to our life advice. If you're listening to the show for the exact opposite. And by the way, Dwarkesh gave me a lot of the questions that I'm asking you because he had this whole set of things like you need us I know this, and this thank you.
Dorkish. Actually this is a question from Dorkish, which is if you done, you've done several brands, I won't ask you how many, but I know you've done several lots. If you had a pattern match, the ones that are worked out for some definition of worked out and the ones that have not. What would be the commonalities on either side?
Anil: Yeah, I think about this a lot and I don't know if I have a great answer yet. And we haven't done it a lot, by the way. I think we've only done something like a hundred, 120. So it's not like a massive scale.
Aarthi: That is a lot.
Anil: Not the skill we want to do it. And maybe I'll come back in a year or two. I'm working on some other thing that will be orders of magnitude more ambitious than that.
But I think the commonality probably is to the original discussion on parenting for a lot of them, they at least had one parent who believed they can do it. And usually what happens is when I, when my brother and I reach out to people, we're the first people generally to say You can do this seriously and it takes them back a little bit too.
They're like, what do you mean? For example, somebody we did this with a couple years ago. I think late 26 actually has a feature film coming out because of what the work they've been doing since then. And they didn't take themselves seriously too. They had the small YouTube channel that we came across and we just email them saying, have you considered doing this full time?
And they're like, Full-time. Question mark. Question mark. . That was like the answer. Yeah, but I think generally we're the first people that kind of push them saying, Hey, consider doing it full-time, things like that. But the kernel. Which is probably the biggest problem in the world to solve is can you give everyone a loving parent and a parent that kind of believes in you and I think for all of them there's this like kernel at some point the parent sees that they can do it especially when it's a young person when you're 18, 19,20, 21 ,22, I think there's something there, but I don't know if there's like a pattern fully, but that's one I've been extrapolating as I've got to know all these people.
Sriram: I just think what you're doing is so profound and beautiful and I've been trying to get it to keep another data and I'm going to try and follow that because I think it's super impressive, but I think there's a threat to pull on here on young people. If you had to figure out a way to increase the ambition bar for young people.
What would that be? And where would moving to SF stack up in the list of things that you tell them?
Anil: I think this SF thing is related to the fact that somehow culturally it's become true that to have an impact, you have to be a founder. And it's actually not the glorious being a founder. I think both of you have been founders.
I know Aarthi definitely has. It's brutal. Yes, you don't want to be a founder. You want to be founder only if it's like the only way you can do what you want to do, otherwise you shouldn't is the answer. Similarly, I think
I'm not convinced SF is for everyone, but what I am fairly convinced of is that is that agglomeration matters a lot. So whatever people are doing, how do you find your people? And for a lot of young people these days, by the way, it's just on the internet, right? It could be a Discord, it could be something else. You just find your people somehow. But I don't think SF ranks that highly.
But probably the highest thing is not waiting. The latest version of this meme is you can just do things and I think it applies the most to young people than anybody else. The downside risk is actually fairly low. You can just go back, do other things later on. And if I had to push people's ambitions is maybe take themselves more seriously than they do, because I think young people can actually have a big change.
And then I think actually reading stuff. From maybe before what's written this past 50, 60 years will give a better perspective. And the older literature, when you go read, whether it's like novels or biographies or other things, really pushes the idea that if you're young, you go do something and you have to get on with your life.
And I'd say it's like very simple things, maybe it's the point on Cowen earlier. Cowen had this like really great book on culture in 2000 that nobody reads basically, but it's like a fantastic book (link - https://www.amazon.com/Praise-Commercial-Culture-Tyler-Cowen/dp/0674001885)
Sriram: Trust me, I have no sympathy for Tyler. He has such a huge audience. It's okay if he has a book no one reads.
I'm not shedding tears for it.
Aarthi: It's not about Tyler. It's about us not benefiting from reading.
Anil: But maybe the most ambitious thing would be is like, how can we change it culturally? The young people can do things. We don't have to, I wish against the same thing. I have very few novel ideas and one of them is we should just push young people to do things faster.
Sriram: Can I ask you maybe a question tying back to the Indian origin story? Which is the stereotypical Indian upbringing is you get a good academic grade. You do really well in academics. You pick a safe profession. Engineering, being a doctor, lawyer et cetera, right? If you're in the arts you better not come back home.
And then there is almost this slightly risk averse life path that you're supposed to be on. Now, of course, this is a generalization. And I think often a lot of friends back home has shifted away from that. How do you think what you're talking about? Because I think there's an element of risk taking and entrepreneurship in there, which is maybe you drop out, maybe you go off.
You, you chalked your own course and you say the downside is low. Like this will not fly with a lot of our relatives back in India, right? They'd be like, don't have that podcast right now. It's a bad influence. But how do you think these cultural themes intersect?
Anil: Yeah, it's a really good question.
And it's actually one of the reasons we were so interested in film when we were growing up, film is like one of the best ways, I think one of the greatest mediums we've ever come across to actually have influence on people. Like. Whether it's like tropes on like optimistic sci fi to actually seeing folks how they build film could be one way to change culture.
I think especially India is so influenced by film. You could point to any state and have politicians that used to be in film. For a particular reason. And that's true in India compared to anywhere else at a different order of magnitude. So I think film is one way to do it.
Sriram: Should wealthy Silicon Valley founders and CEOs just be producing movies?
Aarthi: Should be in storytelling at least in some form.
Anil: Maybe I'll ask you guys. You guys are like at the forefront of media. And you guys are trying to do something new. Do you think that as whatever's happening continues, whether it's on YouTube or podcasts or other things that culture won't change at a lot of places, even like India,
Sriram: I'll give you two stories and an opinion.
One is I once run to Michael Douglas at an event. I was talking to him and I talked about Wall Street, which I was grew up in Washington. He told me That to this day and he's a lot older now, people come up to him and they tell him that I got into finance because of you, right? And he always goes I was, Gordon Gekko was a bad guy, right?
But there's something about that movie which made people want to get into finance. Same thing with the social network, right? Like Aaron Sorkin, right? Tried to portray a story of Mark Zuckerberg inventing Facebook just to get good looking women to like him. Absolutely a lie, right? But in terms of the job as an actor of Sorkin, because if you look at the last 15 years, I'll put once a month, I need a founder who's much younger than me because, they were probably about 15 or 16 when the movie came out and they saw social network and they were like, I want to do that, right?
I want to buy the Harvard dorm room and turn it into my, my ping pong table. So I absolutely think storytelling is out of culture and I've seen this in India. Where I'm so struck by how many Bollywood movies I see or movies across the board have entrepreneurs as our protagonists.
I think this is very true. I think this is actually very underappreciated by Silicon Valley. And it's always frustrating to me that we basically outsource the depictions. Of what we do to a set group generally don't like us and full disdain. And whenever I see, so for example, a popular show on HBO or whatever.
So I think buoys and storytelling can absolutely shape culture. And I actually think that one of the ways that we should be investing and folks with the means to do and and I think Aarthi and I and a few others are trying to do this. Is absolutely produced content, which does this what is the modern star Trek, which can inspire people? What is the modern version of any inspiring sci fi or business movie? I absolutely think that's required.
Aarthi: I was going to say this too, right? Like one of the reasons I think we've been doing this podcast, we've been doing this for over three years.
It started out as this, okay, we are on clubhouse and we want to have this like live audio conversations. But then we quickly realized that, Hey, there was this dirt of. People talking about what we do, like we, in a sense, like people in technology, but in a way that is like real, not some like really contrived version.
I think at that time, like 10, 12 years ago, when I first moved to Silicon Valley and then I went to a different city, people are like, do you write code like in the matrix? It was like, Oh my God, they have no idea what I do. This is bad. They think I'm like Morpheus or something. But then I, the other part for us, for bees specifically is, I got tired of the non optimistic portrayal of technology. And and this is whether you think of it as in like journalism, how it is reported, how founders are talked about. I think there is we could have technology has given both Sriram and me everything, right? The, this is what we know, this is what we do, this is what we've built our careers on, our lives on, this is how we met.
And so for us, it became a second job almost to be this face of optimism, techno optimistic sort of faces here. And we take this very seriously because I think there is a lot of goodness that comes from People in tech, people working on technology, people building technology products.
And I think it's worthwhile spending time telling those stories.
Anil: I'm not that worried about it anymore, to be honest. Maybe this is counterintuitive, but but the same as policy influence. So 10 years ago, the. Knock on Silicon Valley was that they know how to build stuff, but they really don't understand DC.
They are not gonna figure out how to do any work there. A bunch of gray hoodies, and they don't really want to talk to anyone to now. 10 years later, Silicon Valley is accused of having too much influence in D. C. Like, that's the new thing. So I actually mean, I think very similarly is going to happen to film and storytelling.
Sriram: Yeah, our show is supposed to be very optimistic, but let me hate on a particular movie for the next 30 seconds, right? One of the worst movies I saw in this particular context in the last year was Knives Out to The Glass Onion. If you haven't seen it, trust me, you're not exactly missing out on cinematic history.
But spoiler alert, the villain of the movie played by Ed Norton, is a tech billionaire who's loosely modeled on Elon, but a few others, right? One of the things which strikes you when you watch that movie is that they find it really hard Grant Johnson, the the maker, finds it really hard to reconcile why this guy, Ed Norton, is despicable, he's a bad guy, I get it, But he's also built all these companies, so they can't reconcile the achievement with his evilness. So if you actually watch the movie, there's every single time they talk about his company It's as if he has stolen the idea from someone else exactly a sequence Where you know the core idea for the company is to go actually stole from somebody else because it was so hard for them To reconcile this and I watched this and I said, okay We at Silicon Valley need to do a better job of telling our own stories, right?
Because otherwise we're going to get these folks, hating on us till the end of time so My hope is for those of you watching this, right? Let's go make something, makes glass onion knives out to disappear and we get an optimistic take on technology.
Anil: This is personal crusade now, but what I think precisely what you mentioned is that I think the biggest thing that will change over the next decade and why I'm not worried about it is.
I think it will go from this concept that if you have an idea, that's how things happen. But the way companies are actually built is massive amounts of pain.
Aarthi: Yeah, grinding. And
Anil: You just endure that for a really long time. So much so that even if somebody told you all the right ideas. You still have to work hard to make it happen.
Which I think a film has the most amount of power to be able to do that was to show how that actually happens because it's the work is where all the magic is not in the idea as I do think ideas matter. I'm not in the spectrum of like ideas don't matter at all.
Aarthi: I think
Anil: yeah, even with this idea, you still have to do the work.
Sriram: I said,
Aarthi: what am I? Wait. I think PG program has this thing where he says, I think in my batch of YC or something, he said this where it was like, the movies, you see this montage scene where they're like repairing, they're doing stuff and they're getting, that is the thing that is the start of building, they skip past that.
And it's hooray, we made it. It's no, but that is the part that you're going to be doing for the next decade plus. And I always thought that it was like, it just stuck with me for a while because it's so true.
Sriram: Yeah, I always that's so true. Like whenever I talk to movie makers, they're like, what was the drama?
I was like, the actual drama was when you have that some person having that aha moment They were like, wait, say that again. What did you say? Aha, right? And they crack it right and they write it with a whiteboard and then it's like boom And then you're you know, that is the actual hard shit.
Okay, that's the rocky climbing up, you know Running up the stairs moment, but you know what? Can I go back to hating on knives out? I ran into ed norton at an event, right? And I gave him for five minutes, the real life version of this. And I'm pretty sure Ed Norton thinks I'm a total crazy person. There's an unresolved tension between me and him, but moving on.
Aarthi: Which only one person is thinking about at this point. I'm sure Ed's who the hell is this random tall Indian guy?
Sriram: After this, I'm going to go and Google the reviews and let the internet know what I thought of that movie.
But it's also true. It's the same is true of Blink Twice, which just came out. There's so many of these movies. How many movies have you seen where there's a Hoodie wearing villain, and who's nerdy, speaks quickly. Which, by the way, tells me that movie makers are lazy. Have you seen Mark Zuckerberg these days?
That guy looks cool, okay? He has a chain, right? You need to upgrade your wardrobe. But okay, let's move on. Let's move on. We can maybe edit this whole stuff out, but Okay. I feel personally. Okay. Now
I have some rapid fire questions for you. Why don't we know how planes fly?
Anil: Oof. I think there's engineering challenges.
I think there's economic challenges too. At one point, starting an airplane company was like the coolest thing in the world. Talking about film, catch me if you can is amazing and that shows a bit of that. And I think it's one of Spielberg's best films.
Sriram: Actually, wait, can I get, do you know something about catch me if you can?
Nothing in that movie is true. It's a movie. It's all been true to be a lie, right? Like the whole movie is fake.
Anil: That's the whole point of the movie is that you can, just like how the character fakes everybody else, the movie is supposed to fake the audience too. So I think there's like a engineering things.
I just also don't think it's like economical to care about it as much anymore. But what's surprising to me is even given that we're all okay. Just getting on a fly plane all the time and just fly. That speaks to like convenience more than anything else. What human nature kind of draws to, and one of the reasons I ended up writing what you're referring to is this was in the midst of all the safety stuff having to do with models and other things.
And my point with a lot of the people that actually are building this thing is I don't think normal people actually care if it's good. They'll use it. They actually don't care how it works. They just do not. And I was trying to make a point on whether it's planes or chemistry or fire or models or gravity or a bunch of other things.
We don't really need to know majority of us, if we're not working on something day to day, we are okay just being the consumers of something.
Sriram: That is true. By the way, the post is it's at your website, anilv.com/understand, I'll drop a link. And there's a bunch of questions in there, which we, which you, trust me, send you on Wikipedia rabbit holes.
For example, I did not realize that we do not know how general anesthesia works, which it slightly scares me. Okay. What, how did you meet and what have you learned from Sam Hinkie? Mr. Process. Trust the process.
Anil: Oof. I can't remember how we met. It might've been Dan Romero who was one of the first people I cold emailed, maybe 10, 12 years ago at this point Dan had this really great blog post about this thing called CJ DNS.
When. This was crypto was just getting started and DNS is one of the underpinnings of the entire internet infrastructure and Dan wrote this post about, can you actually make DNS better by actually having it be distributed and all these different things? So it could have been Dan or it might have been John Collison.
I can't remember who, but the things that I learned from Hinkie, I wish he can teach the world. How to care about family. I think that's one thing. He has a beautiful family that I really admire just the way they are and how they function and those things. And I think he is okay being wrong for a really long time.
And that's an underrated quality. Most people want credit as fast as possible and there's a lot of benefits for that because you can accumulate and get hit the ground running and you hit some escape velocity, but he's one of the few people that I think is okay being wrong for a really long time, or at least perceived to be wrong from the outside for a really long time.
And then I think a lot of people talk about being long term. This guy's actually long term, whatever the meme from from doofness our plans are measured in centuries. I think it actually applies to hinky in a lot of ways.
Sriram: What does kindness as an operating principle mean to you?
Anil: The best principles are very clear by the antithesis they are. And the antithesis of kindness for me is actually being nice. I'll give you an example in a workplace. Colleague works really hard for a few months or a few weeks or something. And they're getting ready to ship whatever they're building.
But it's not at the quality, it should be. The nice thing is to be like, Oh man, they worked on it for three months. I'm not going to say anything. It's going to shatter them. I'm just going to let them ship it. That's being nice. The kind thing would be to go up to them and say, I think the quality of this is not that good.
I think you can do better. Can I help you? And that distinction is really important. Somehow society has weird more towards niceness. But we hope at least at meter. We really care more about kindness rather than niceness.
Sriram: One larapid fireons, because I think Aarthi wants to ask you something else.
But Why don't you publish what you write, which by the way, multiple people asked me to ask you.
Anil: Okay, I'm in the spirit of spilling my secrets. I will spill another one today because it's you guys. I do, I just do it under pseudonyms.
Aarthi: Okay. , what?
Sriram: That is a anime PFP avatar, I'm following right now.
Which is actually Anil.
Anil: I wish I had that time. I have a newborn at home. I don't have any time for that, but long form was last decade. Yeah I do publish it. I think may, maybe, I had overestimated. All my different identities being in the same place. And I underestimated the benefits of those identities being at the same place.
So if I went back in time, I don't think I would do it again. No, knowing what I know now, because you mentioned Kwok earlier, he described Twitter and the internet the best way possible for our microcosm, which is tapping the tuning fork and see who it resonates for. That's writing and Twitter and other things, and I think if I had everything under one identity in one place, the volume of my tapping would have been much higher and the inbound would have been great.
Some of the greatest people I've ever met in my life that have had a big influence whether it's authors or research and other things that I'm probably going to work on for decades have literally just come from something I've written and they just like email and I think it was like entirely wrong about that, but I do publish a lot just not under my real name.
Aarthi: Amazing. Thoughts on US immigration?.
Anil: Oof, man. We should do like a whole episode about this. I think the post you're referring to, if you guys can link to it. William Kerr at, I think he's at Harvard now, probably did some of the best work here. It's the graph that shows the net migration of talent to the United States that passes a sufficient bar compared to any other country.
And almost any other country has been a net exporter of talent. And for the last few decades, U. S. has been the only country that's been a net importer of talent, and that is consistently true for a long time. But the real thing about U. S. immigration, if I had time to work on it, which I hope somebody else will pick it up, is there is almost no argument for any type of immigration, barring like criminals and other folks coming in, to be against legalized immigration. For low skill labor, high skill labor, anything. Even when low skill labor enters, we now have sufficient data on how that impacts other families household incomes positively. When we have higher rate of immigration, Because of certain agglomerated ideas, we have better invention and faster and you can measure it with patents or anything.
Immigrants turn out to be much better at starting companies because they're already taking risk by coming to a new country and they have nothing to lose and they can just go for it. But I think in general, U. S. immigration, we could have some sort of Maddy Glacier's goal of like 1 billion Americans or something and like work backwards like Times Square in Chicago, in San Francisco, the government should buy out billboards and work backwards from 1 billion to like where we are now.
And be like, we have to get to a billion Americans and some number. I'm not sure. I'm not saying and Iglesias has great points on why billion is right number and it's a round number and it's prerogative and all these different things. But in general, I think we should just push as society as culture and as citizens just ask for more net migration because there's no data and nothing that points it being bad at all.
Sriram: I think some of our most popular conversations have been on this topic. We, the last time we did one with DD we did a couple actually, I, we probably got hundreds of DMS with some really heartbreaking stories, but that is on the downside. We also got so many DMS and emails on people just needing amazing talent and suddenly to get them into the country.
And I think about if America is going to stay competitive and build all the amazing things that we wanted to, it needs to figure this out and not the and I and others are trying to help behind the scenes in a few ways, which maybe we can chat with you offline.
Anil: Please, I'd love to.
Aarthi: Yeah, this is something that we care deeply about.
I think we were like beneficiaries of the immigration process. We almost got kicked out of the country totally randomly through RFPs and stuff and and so for us this is this is the we had to pick one fight This would be it where we have to bring more, skilled legal immigrants into the country
Anil: I think just legal immigrants.
It doesn't have to be skilled. Just literally Legal immigration. Yes turns all to be good.
Sriram: Okay. All right. Now when we talked about this you said there's going to be a hostile takeover of the show by you. It's we, so the Aarthi and Sriram show maybe nothing without just being like open AI, but this is your chance Anil.
I know.
Anil: So maybe first question is why change the name from good time show to Aarthi and Sriram show
Aarthi: Sriram,this is on you.
Sriram: Good question. So the origin of the good time show is it's actually due to Aarthi where one day Clubhouse was the top of the charts and we always wanted to do something on the media space.
We said, okay, let's start hosting a show, but we just had no idea for what a name is. So two things happen. We were trying to figure out how do we figure out how to get across this idea of like optimism and hope. And it's just fun. Second is we've just seen the Safdie Brothers movie, A Good Time, which by the way, for those of you who have actually seen the movie it's a bit of an ironic title to put it mildly.
Aarthi: It. I liked it. Sriram did not like it. I spoke to Marc and he said it wasn't a great movie.
I was like, I don't care. This is our show. We're going to call it that.
Sriram: And honestly, it's one of those things where we didn't have a name. We had to go live, let's take this. And it starts. Right?
And we are off to the races. But about a couple of years ago, we had a chance to do a reboot where we moved the show off Clubhouse into this. And for me, I have, I'm a big fan of pro wrestling, okay. As is probably well known. And in pro wrestling one of the hardest things to do is to get yourselves over, right?
Yeah. And what this means in protesting parlance is the crowd. Reacts to you. They cheer you if you're a good guy. They boo you if you're a heel a bad guy and that's like table stakes to be like a really top performer over there But the really hard thing to achieve in pro wrestling which my friend Triple H said is to get people to chant your name.
And one of the things that people do is they invent these tricks and ways, either it's a song or they have a catch line where you are forced to say their name, because if nothing else, You remember what this person's name is, right? And for a 30 second quick, this is going to a deep rabbit hole.
But one of my favorite stories from Chris Jericho is he was facing this very new and upcoming wrestler called Fandango and this is the legend. And he was like, Oh my God, like the audience wouldn't even know this guy's name that I'm supposed to be facing. How do I get the audience to know his name?
So what he would do is he'd go out every single week and you would mispronounce and butchered his name on purpose. He was a bad guy, right? And the crowd will fix it at any rate. So anyway, so I thought we need to get ourselves over. And the simplest way is to use our names and that's the hence the Aarthi and Sriram show
there you go.
Anil: Awesome. What is the best Indian restaurant in London?
Sriram: I'm not touching this.
Aarthi: Our favorite is Dishoom. I know it's supposed to be the very, I guess
Anil: maybe, which Dishoom are you going to? You could go to only just one.
Aarthi: We live closer to the one in South Kensington. So the secret is if you live in a specific set of zip codes, Dishoom will home deliver.
And so every time we visited we always stayed in the touristy part of London where they do not home deliver. But then when we actually started living here last year, we opened up Deliveroo and we realized that they actually home deliver Dishoom, which is a horrible thing for health conditions, but great because we now can home deliver Dishoom without having to wait in line.
Anil: And do you guys get the secret whatever the coins are? Do you guys know about the secret coins edition?
Aarthi: I don't think Sriram knows about it, but yeah, I, yes. Yeah, you can roll the dice and you can like,
Sriram: yeah.
Aarthi: Sriram, what are you
Sriram: doing there? Okay, I just want to say two things on this topic.
On this show, we have no fear, right? We have said there is no risk in AI, right? AX risk is a meme. We have talked about Elon Musk and Donald Trump, right? But, I am not going to touch this topic of what is the best Indian restaurant in London.
Aarthi: We actually get hate, like people will leave comments, like 50 comments, how can you say this?
This is the best. That's
Anil: the reason I'm asking it. That's the reason I'm asking it.
Sriram: Okay. If you're a London restauranteur watching this and you want us to plug your restaurant hit us up, right? Hit us up.
Aarthi: I actually had a chef from one of the other restaurants in London tag me on Instagram and send me a DM being like, that's because you've never come to my restaurant.
And I was like, Hey dude, I'll be there,
Anil: Yeah. Got it. Sriram, did sneaker culture peak during the pandemic?
Sriram: Oh I guess the obvious question you would have to ask is how would you measure the influence of sneaker culture. Yeah, it's hard to judge. I would say one is there are some obvious negative signs like Nike stock price has gone down super south companies, some of the Sneaker resellers as companies are not doing really well.
Companies like Supreme, which I would say once you got some of the streetwear companies were also maybe not as hard as they used to be having said that my perception is this is a bit like hip hop or anything else where it's cyclical. And and I think if you look at say this is not exactly classic sneaker culture, but you look at the rise of something like Hoka or ON, or some of these other brands out there where everywhere I see people wearing those.
Or if you look at last year I really love what the Devin Booker is doing with the shoe. And so I think that is a space for us to move away from just yet another Jordan release or yet another signature brand to doing something more creative. But I know it feels like a little bit of a lull.
I can't remember the last drop, which made me really get excited, but maybe I'm getting a bit older
Anil: because that's also true. But I guess both of, a lot of people that are incredibly successful, incredibly wealthy what's happening that we don't have the Carnegie's the Rockefellers that taught us of the world that are actually having an impact with their capital.
What is your take on why are we not seeing Carnegie level libraries everywhere or other things whether it's here or in India or anywhere, what has changed culturally? You all know so many successful people. What's going on
Sriram: if you question in terms of, say, okay, are wealthy entrepreneurs having impact I would point to everyone from what Elon is doing to a bunch of others are doing with their companies as maybe the best manifestation of this impact.
There are a few other examples. The Collison's are obviously funding several projects, but outside of that, you have people like the Joe Lonsdale's funding a university in Texas. But I do think one place which has been lacking and I don't really know why. Is the tech entrepreneurial ecosystem has not really invested in the arts and so for some reason, and I'm not exactly sure I can articulate why I don't.
We haven't seen a I don't know an opera. House funded by, a Silicon Valley CEO at, there might be some. So please, if there is one, please come and hit me or a a gallery funded by that, it doesn't seem to be in the phenotype or the interest groups, and I'm not terribly sure why, but I would reject the frame because I think people are having tremendous amounts of impact at.
Maybe there is a little bit of bias because I would posit some of the folks that you're pointing to did some of these statements, like things that they did after they were done with company building a lot of the people that we know are still very much in the peak of their careers and building these amazing institutions.
Aarthi: I think I actually agree with the premise of the question. I think reason you're not seeing it. I think we briefly touched on this before. Yeah. We do seem to value instant gratification in different ways, and none of these are instant building Rockefellers, doing stuff, building libraries.
I think we've forgotten that things take time, and you have to build for the long term. And by taking away this sort of long term thinking and approach towards maybe not in my lifetime, but I'm going to sow the seeds and build a foundation, and, it will continue as a project.
Some of the biggest monuments all happened like that, where it took hundreds of years, but people didn't see it as, Oh, but it's not going to be getting, it's not going to get done in the next three years. So why should I do it? So we do have this sort of corruption of our psyche in terms of short term thinking we are having impact with products, like to what Sriram said on Elon and everybody else, but I do think the other projects that are not a part What you do as day to day.
I think we just stopped looking at it as it's too long term. I don't know if we'll see the benefit of it. So what, like somebody else will do it. It's not my job. And not think about long term project.
Sriram: I would say that seems to be like East Coast versus West Coast difference over here. Because we look at the East Coast, it is very common to see A typical master of the universe style hedge fund titan go out and sponsor library building, right?
Like I think schwartzman has done that and others have done that I don't think you really see that in silicon valley and that may be because silicon valley values the building of the new rather than maybe Carrying on the old. I want to touch on something else Which is one of the things that living in london has opened me up to is a real appreciation of history . Because you live here and one of my favorite things about the city are these little blue plaques that are various buildings where there's about a couple of hundred of them, I believe, and it tells you this famous person lived here like 100 years ago, right?
Aarthi: And and it is very cool. It's very cool. Like we walk by this one pretty often, which is T. S. Eliot. And it's amazing to me that T. S. Eliot used to live here not so long ago. In this particular house, like I can imagine like him eating breakfast and writing things and being like maybe I should publish this But it's incredible to see that
Sriram: yes, and I what it leaves me is a piece on two things One is it's just a sense of continuity in history.
They're like, oh my god It's like TS elliot like what have you done with your day, right? There's another part but there's another part of it which living in london brings you which I didn't really have in san francisco Where the idea that some of these institutions have existed for a long time before You And they're going to exist for a long time after you like I was talking to this trustee of a very well known historic institution.
It's been on for, 700 years, right? And they're telling me like, look, we are like the 50th, iteration of some set of people, right? And there's gonna be probably 1500 more. And our job is to try and make sure like 1500 more exist. And That style of thinking is just something I just don't think it's in the water in Silicon Valley.
We are so much more fans of let's just build something from a new and take over the world.
Aarthi: But also I think you can't get one without the other. I think that's the thing. I think the reason why Silicon Valley is so special and has all these people is it's also the sort of rejection of all these norms and people and thought of this I think when we first moved to San Francisco, Sriram, we used to be like, this is like Mad Max, it's like you keep going in this dusty desert and this rickety bus and, every once in a while, there is a passerby.
And you're like, do you want to hop on? And you just throw this thing out and just, they just jump onto this and you keep going, no one questions where you're really going, you're just going really fast and you have to have this like rejection of everything else to be able to do what you're doing in San Francisco.
And that's also what makes it really magical and special because the whole bunch of people who believe in themselves have this confidence and are completely okay with rejecting everything else outside of them.
Anil: You still have Sriram. eth in your name, even after it's become not in vogue anymore.
What do people not, what do people not get about crypto that you get still?
Sriram: It's a good question. Sriramk. eth, by the way. The I hope I got this spelling I would say a couple of things that, that crypto is, yeah, it's going back to a sense of point about history. I think crypto is a spiritual successor to so many things that came before it.
To open source to cyberpunk culture to those of us in the early two thousands who would add here here's your private key, please, encrypt things back and forth to me. That culture and so many of those trends led to crypto. And I think of it as the ultimate manifestation of what the internet should be architecturally where you have governance and the economics being pushed to the end Now.
Are we in one of the cycles where the numbers are low? Absolutely. But I do think in some ways this is the manifest destiny of the internet to go get there. And the alternative, if we don't get there, is one where a few large entities in some shape or form, be it the governments, be it the corporations, wind up controlling our destiny, which is not good.
I think what any of us want to sign up for. So yes, I am, I still actually, I'm getting out eth, in my Twitter profile, it's going to be out on for a long time.
Anil: What both of you to our point earlier are working on what is new media. And one of the points about that everybody says now is go direct with everybody going direct these days is now the best time to go back to old media.
If you want to have more kind of access, more distribution Is going direct like what, where everybody's going, you have to go to the other way now?
Sriram: Do you want to go or should I go?
Aarthi: Yeah, I'll go. I actually don't think going direct is for everyone. I think I think the whole go direct thing came because of a few reasons, right?
One, it felt like people who were telling the stories were not painting an accurate picture of what was actually going on. So even in some cases when you would do press interviews. Talk about launching a feature functionality, some event thing. It would almost always get written as something else or portrayed in this like spin of they're doing this because of this other ulterior motive.
And we saw so many of these, and and us like having worked with these companies, building these products, I saw this sort of firsthand at working at Facebook. And you realize that there's no such thing. Like we didn't think through this like super villainous way of doing things, and And so I think at some point people got frustrated and said, you know what, I'm just going to go direct which is okay, but I think going direct also means, the reason why this whole non going direct thing works is there's one source of distribution, which means there is this much larger audience that you would get, you can go reach them, you can go find cohorts of people you need to go talk to, all of that going direct means everybody has to now build a distribution system and everybody has to figure that out. And I think that is a challenge. And now everyone's got to go full stack, build the whole thing into it. I just don't think that is sustainable or scalable. Not everybody should be doing it.
If you think about a Zuckerberg or an Elon Musk, it makes total sense because I think they're in the past. They've had issues with that, right? Like they've been misunderstood, misconstrued, all of that. You're a small startup. You might, you should do the most pragmatic thing.
You should find a way to get the best distribution, no matter what that is. And and I don't know if you should just take what is what everybody else says and do that.
Sriram: I think the nail of the head or two points. One is, I think it's a reflection of the war between the people who cover the tech industry and some of the people in the tech industry itself.
Second is if you choose to go direct, what do you actually saying? It's okay, I'm going to produce content on the Internet, which has to fight for attention and fight for my audience. And I have it treated as a core competency for my company on top of everything else. My company or my person is actually doing right.
And maybe that's for you. Maybe that's not for you. I find the whole thing very reductive. I know where it comes from. I'm a big supporter. Just yesterday we had TechCrunch hating on Elon's idea of building robots, it's pretty frustrating, right? So I totally get the idea of the gatekeepers being frustrating.
Having said that, I would love to see a couple of things, right? One is a lot more different. Kinds of craft and modality and how you tell your story. For example, when people say growing direct, what they're actually usually talking about is I'm going to write a multi format exposed and maybe a little video, right?
I think there are so many ways, so many other ways of doing such a thing. For example it's been close to 20 years, but I still remember chrome google chrome. It came out, it had a comic book. I'm not sure whether you remember that, right? A classic comic book and or when when Square first came out, Adam Lissagar, who was the voice of Silicon Valley startups for quite a while, that maybe still is, right?
He had the voice, he would talk about Square and so one is I worry that going direct has taken away a lot of the creativity in terms of how you want to tell your story visually in a visual medium and a written medium. The second part of it is I actually think that it downplays the impact of curation and other creators.
For example, one of the things that Ati and I do on our show is You could, do this exact video by yourself, but we can hopefully get a different version out of you. And if you went on, say, I don't know, like Larry King when he was alive, or Oprah, they wouldn't get a very different version out of you.
And that version would not exist if you were just talking to the camera. So for example, I always think about some of my favorite New Yorker style articles. That is not going to be replicated by a tweet by other means. And so I'm a big fan of going direct. I'm really frustrated with the gatekeepers who hate our technology.
I worry that people underestimate the amount of effort it takes to create great content. We do this all the time and build an audience as a core competency. And finally, I worry that it takes a lot of the creativity. Of getting your story across in the best form possible. But yeah,
Anil: Do either of you think you're too online?
Sriram: Not me.
Aarthi: No, I don't think so. Why? Has anybody told you otherwise? I
mean I can't, I was telling somebody else this. I can't remember the last time I went for a full day without internet. Yeah, it just has not happened. I think Shaham actually tried. Yeah. He last, I think I,
Anil: I can't imagine him surviving what happened.
Aarthi: No. I can't. I can't. He didn't. You did it for, I think for two and a half days or something like that.
It was insane.
Anil: I'm impressed.
Sriram: Yes. I, I asked after two and a half days, have you met an Anathem by Neal Stephenson? So I was like, what has happened to civilization? Or he's, is food still a thing.
Aarthi: No, but I would sit right next to him and be texting and he'd be like, is anything happening?
And , I don't wanna know. I don't wanna know. It'll be okay. Yeah if you need to get on, get online, you shared it. He lasted for two and a half days. I did it. I didn't even bother competing.
Sriram: I think the part of just talking with a lot of other people is since I think Anil knows me a little bit and I am on every messaging medium responding instantly is that it is so easy to get sucked into what other people want out of you and not be able to do real deep work. And I think the worst problem is you can get a very fake sense of productivity where you're responding to a bunch of things. You're doing a bunch of things where, but if you look at it over a long period of time, you may not have actually accomplished something very meaningful.
But this is not a thing where I worry about it, but then I go back and my screen time keeps going up. And so I'm not fixing it.
Aarthi: We do like to make fun of, we do like to make fun of Europeans when we first moved here last year. We would get these out of office notes being like, we are on holiday, not checking anything, like, how did You have internet where you go, you have phones.
How can you not check stuff? But it is a thing apparently.
Anil: That was going to be my follow up follow up questions for you. I think you are one of the reasons group chats have gotten so big in Silicon Valley. Do you think you've hurt productivity for everyone pings everybody gets?
Sriram: I've heard this from multiple people.
Yes, but it is worth it because it is entertaining and fun. And so what if, your next AI breakthrough is delayed by a year or so, it's, it's worth getting out of the gossip.
Aarthi: I think whoever says otherwise gets kicked out of these groups.
Sriram: That is true. That is true.
Anil: What would it take for you guys to move to India? What would have to be true?
Aarthi: Oh we will actually do it at some point in our lives. One I think about growing up in India and I think it's a very different experience and I feel like our kids don't have that. And we want to go back parents are getting old, so we want to basically have them have some consistent amount of time being there.
We don't know when that is going to be, but we do want to go to India and live there for a bit.
Anil: Both of you worked on so many different products. Yes. Was there something you both were like sure is going to be successful and it didn't pan out to be like you were absolutely sure it was like this is going to be successful. I know it will be and, gets to market or gets the customers and just doesn't have the impact.
Aarthi: A bunch.
Sriram: I would say. The one that I worked on for a long time was do you remember what Yahoo pipes was? Oh yeah. I think there was an era for those of you young ones listening to this where in 2004 Gmail blew everyone's mind with the Gmail UI because one, it gave you one gigabyte, but second it was, it used Ajax XML for the first time.
Where you click on something on the page and it will reload, right? And we were like, oh my god, we have first we discovered fire and now we have instant pages reloading. Oh my, what is humanity going to do next? And, but it blew our minds. And so there was an era from 2004, I would say to roughly 2009, 2010.
Where this was the age of mashups and Yahoo pipes and I worked on a competitor called Microsoft pop fly for a little brief period of time, but the idea was you would take this open API from, say, Flickr. You would stitch it together on Google Maps. The idea was that this data, which is going to flow all over the Internet and you could stitch together these websites like a little bit of programming building blocks and I would say one like six few things. One that didn't work out for a few reasons. I would say one, the rise of Facebook and walled gardens, the rise of the advertising is the dominant way to monetize these products really destroyed that whole ecosystem. Zapier may be the only company which has really lasted doing that.
It's interesting to think about that now, because in 2024, We might now, with agentic applications, may have a shot where maybe what we were lacking then is the right programming metaphor or the right smart agent to do the stitching together for us. And that's what it's doing. Of course, the question of how do you monetize this is still TBD.
But I was so sure in 2005 that, mashups was going to be a thing. Didn't really turn out to be a thing.
Aarthi: I was thinking, I don't know, Kinect was, I think, one of the early ones. Kinect was this product from Microsoft X Box where it was this competitor to Wii, but without a handheld controller, it would do motion sensing and you can do gaming and huge push.
I worked on, I w I worked on the loader, binder, compiler, SDK, like the very low level parts of it. So I didn't work on any of the sexy cool parts of it, but it was like, Even going through the motions of shipping that software, it felt so dramatically different from anything else that had been on the market.
And I was very sure that this was it. Like we'd crack something in how Normal people are going to game and interact with systems with computers and the game against each other, play against each other, but it never really took off after that first initial burst of momentum. And I think a lot of it comes down to having good games.
I think when later on with Oculus and everything else, do you see that where. You have to have good content libraries, game libraries to be able to bootstrap these to sustain the momentum. But technology was way ahead of the curve, but everything else didn't quite follow through, like building the platform and ecosystem around it.
Netflix, I think Netflix 3D, nobody knows about this, but
Anil: Oh, I didn't even know this existed.
Aarthi: Yeah, so it was one CES where I went and begged a bunch of, 3D TV manufacturers to, and so to let me go build Netflix 3D where you have to do left eye, right eye encoding, like you have to delay just just a little bit.
And so we built this and got a I think got seven movie titles licensed to be able to play it. And people were like, yeah, this is not a thing. Don't waste your time. So it didn't even launch. That was how much of a flop it was. But we ended up learning again. I worked on like the Netflix SDK.
The company is moving from DVD into streaming. So my job was to build a streaming player software. So 3d was very much like an afterthought. It's let's try it. Very few consumers actually had 3d TVs at home. So it didn't even make sense.
Sriram: Arti, do you want to describe the story of Netflix and Quickster and the blue teal shirt?
Aarthi: I do not. I do not watch SNL. It's still there. It's still live. So
Sriram: give us a little bit like what happened there.
Aarthi: So 13, 14 years ago. So Netflix, you had the DVD side. I also had the streaming side. Netflix was a big company, public company, but known mostly for streaming for DVDs, the red envelopes that people got in their houses.
Biggest competitor there was Blockbuster, not really the streaming side of things. And then I think Reed had this sort of. Initially, he said we should have this hardware device which I'm going to build, and we are going to do streaming in this hardware device, and that's how it's going to be.
And then last minute, like literally, I think, a month or two before launch of this device, he basically said, actually, every device should be a Netflix device. I reject this notion of the single device. And said, internet's going to catch up, we're going to have better streaming capability, we should just make every device a streaming device.
And spins off this company into Roku, which is a different public company now. And my job at that time I joined was to build the SDK that goes into TVs and set up boxes and Blu ray players. And figure out run times for each one of these and how do you ship for them, right? But then they had this decision point on what do we do with this DVD business?
And at that time, I think one morning, Reed basically says again, classic Reed was like, I'm going to spin this into a different company, and that company is going to be called Quickster. None of us had heard of this name. We were like, what is going on? There's this guy on Twitter who had this handle at Quickster.
And turns out that he, he was just like some random guy. And people were like telling him, hold on to this Twitter handle. People are going to give you billions of dollars. Because Reed has now made this his company name. And I look over at Netflix at the time, very small, I think 70 engineers or something even for a public company.
And I look around from my first floor, second floor office or the cafeteria downstairs. And there is Reed sitting there, couple of mics in this like corridor, wearing the steel shirt, now famous steel shirt, doing this interview, basically saying we are breaking this company into two companies. The Netflix is the streaming business and the old thing is the Quickster and and we all were like, what just happened here and the stock price tanked so much it nearly killed the business for no reason, just with the press announcement, it was like.
It was crazy, but Reed to his credit three months later, said Netflix has this culture of I loved the culture of Netflix because they take movies very seriously. And every three months we used to do this all hands meeting, but they would bus us over into this movie theater and rent the whole place for the day and just do this all hands.
And every Quarter we had to choose a movie that depicted how this quarter had gone. But that quarter, the thing that showed up on the screen was the comeback kids, because we had somehow survived this whole adversity and the whole place, like it just broke out into this applause for a few minutes.
And it was so emotional for all of us because we had actually come through this really hard time for the business, all because of this one press announcement and Reed was very emotional as well. It was crazy.
Sriram: Yeah, by the way, can I add sorry? I know we're getting super long, but I want to add one technology Which I believed in which failed there's a lot of these, right?
Active X.
Anil: Oh
Sriram: that's a deep cut. Deep cut, right? Like, all right. Only the OGs will understand this reference, but for you young ones, right? Like back in the 90s, Microsoft had huge envy of Java, right? A Java was going to be this huge. It was this huge programming language. And one of the key things Java had going for it was this thing called the applet, which was this piece of software that Which in theory, you could embed and it would run as a program inside a web browser.
And the idea was like, hey, Sun was saying like, hey, who needs desktop software, right? Who needs Microsoft and Sun can rule the world. Spoiler alert, they did not. They destroyed themselves. But that's a story for another day. But but Applets which occupy the terrible technology because you just spent like half, like several minutes waiting for the Java to attempt to load.
Generate so much envy that Microsoft's Hey, we need our version, right? So they basically invented the standard called ActiveX, which basically was a way where you could take theoretically any piece of code and run it inside your program. So you could be like, Okay, here's my Word document, but I'm going to, because I'm feeling a bit crazy, I'm going to stick my Word document into my Excel spreadsheet like, and who can stop me now, right?
Like a little bit like what? A little bit of the demo Anil did two hours ago, except that it didn't work. It sucked. It was incredibly complicated, had a million different security issues. And ultimately, I think it's probably lingering around in some way, which is generating zero days every like few weeks or something, but ultimately died.
But, okay, sorry, next question. Okay.
Anil: So I have three last questions. Both of you were at Microsoft, I think, right? I remember correctly. If I talk about Microsoft with both of you, did you imagine Microsoft to be this successful? Cause there was a point in time, people gave up.
Sriram: Yeah. Let me just stop you.
Absolutely not. Because when I left Microsoft, I was like, the stock is not going up at all. I am going to sell everything right now. That is the end of Microsoft. Funny enough, I was talking to a I don't want to name this person. He's a very let's say a very well known person in our world.
And he's made a lot of money investing, but he told me, you know what? I could just kept my Microsoft stock and it so well. So I would say, look, I think the serious version of the question is we left Microsoft in 2011. I think Aarthi left slightly after I did. That was a very different Microsoft, right?
Microsoft had missed a search error. It had obviously missed the mobile era, right? Windows spawned wasn't exactly, setting anyone on fire People were not standing in line for the brown zune Another deep cut by the way
Aarthi: I love brown zune speak for yourselves
Sriram: I'll show you about the brown zune by the way, right for those of you don't know just google it. I heard that's one of our One of my friends got his car broken into in san francisco around that time and the thieves took everything You But they left the brown zune so anyway nobody wanted to squirt with the zoom up. So if you understand the difference drop in the comments, but there was a sense of like glory days of Microsoft are behind us.
And I remember in the last few weeks at the company, Satya, who was a senior executive, but not CEO, he actually tried to talk us out of leaving, but I remember telling him, I was like, no, there's no future here. I just want to go to Silicon, do something else. I just want to say how much credit Satya deserves.
For turning it around in so many ways removing windows as the focus of the company. Really embracing the cloud making incredible acquisitions, like getting GitHub, getting Nat and so many moves because that was not expected at all.
Anil: Maybe one question there is, are there a lot more companies like that?
That if the right Satya were there, the outcomes would be different.
Aarthi: I think so. I'd like to think so. I think I think a lot of it is my hot take is a lot of these companies in the last 10 years in this ZIP era, we have execs who are just larping. They're not meant to be execs at these companies. They look at it as like this sort of stereotypical, this is what we do.
We performance manage, we do this thing. It's very much like Gameplay. And we need to have more people who will actually, do what the term you said before is go do shit, like actually go, take some bold moves, ship some software, do things that are like, not just what is expected of an exec as such.
And I think we are going to have this we are already seeing a lot of these, these big exec roles is having this like time of reckoning there. And I think that's actually a good thing where you're gonna have to see you will, you, there is gonna be a more positive shift there.
And I would like to think that some of these companies, if they're run well and have the right leaders in place, you will see them do really amazing things.
Sriram: Yeah. I was hoping that Aarthi would start all the execs by name that you thought was larping, but we did not get there. Maybe for paying subscribers, later
Anil: I, if there's like a nonfiction topic, could be a company, could be an organization, anything. That you could apply a great author to, to write a book for both of you. What book doesn't exist that both of you want? It could be on company, topic, organization, anything, non fiction not fiction.
Sriram: Why don't you go first?
Aarthi: Oh man, it's a good question. Oh,
Sriram: I think this is going to be an obvious answer for people that know me, but I would say professional wrestling is dramatically underappreciated as an art form, as the impact doesn't popular culture. As a way to understand storytelling and character and also the fact that it by itself, it has these huge, crazy, larger life characters, huge, crazy real life storylines where the reality is way more dramatic and unbelievable than anything which happens on TV.
And I also think it's shaped American politics. Kayfabe. And comes from wwe. The art of cutting a promo comes from professional wrestling. So I think there's a deep impact on American culture. It is very Americana in a very deep way, and I still think it's am appreciated. And I would love to see a a serious rider actually go really dig into it.
Aarthi: Okay. I don't know. I think yeah I like some of the Bollywood movies. You, I think we talked about how. We are now talking more about entrepreneurship. I think one of the movies that started doing that was Guru like touching on Dhirubhai Ambani and bringing, building off of his backstory, but we really haven't seen like a proper biopic like actual collective material on how do these people do what they did, especially for Dhirubhai Ambani.
I just don't think we've seen a lot there, but and maybe it's The state that we are in, there's just like a lot of politics and, disagreements on how things exactly happened. I don't know why, but I think there should be more people telling stories of entrepreneurs, especially in India, where, I think when we grew up in India, it was a very different time.
Entrepreneurship was not something that you could go out and say, Hey, I'm starting this company people will be like, okay, but what are you actually doing? What's the job? Now I think it's become more accepted and I think we need to be telling more stories
Sriram: Yeah, i'm actually thinking of working on a long term project.
Maybe a book around this where we really dig into how founders today actually operate because I feel like a lot of storytelling around founders And kind of slips into we're launching something where there's a press profile piece Or it is the story of the arc of the company's formation.
I'm very curious in how does the regular CEO that you and I might admire, how do they make decisions? How do they spend Monday mornings? How do they handle hirings and firing? So how do they think about motivating people? There's a lot of stuff in there. So I'm thinking of working as the project. I'm talking to a few people, but that's something I think they're just massively undercover still.
Anil: Okay. Last question for both of you,
which movie that's an Indian movie that came out Before 2000 and could be any Indian language that everybody should watch.
Sriram: A non, even a non Indian audience should watch.
Aarthi: Wow, okay. I have a one of my favorite, yeah, one of my favorite is this Tamil movie.
It's called Iruvar. And, it didn't do very well.
Anil: Rahman's best work, I think, to date.
Aarthi: I Think so too, arguably his best work. And also the
Anil: background score, I think, is one of the most gifted things he's ever done for anyone. It's incredible. PC Sriram is just God in that.
Aarthi: Fantastic. Fantastic. All across the board, like the talent, acting, music, everything, cinematography, I think it's such a good movie that it dams, it didn't do well commercially but once every few years I would go back and watch it and it's just deeply inspiring, it's it's a real life story, but it's made into a movie. So it's it dramatized a bit, but I really liked that movie.
Sriram: By the way, I didn't think we were going to mention Rahman on this episode. So that's amazing. I would say if I had to pick one, it's maybe an obvious one.
But I'm going to pick Indian which is the classic Kamal Haasan movies, I forget which year, maybe it's like early 90s, which came out. And the reason 95. 95. And so just for those of you who may not, who may not be familiar, who may not know the movie, the basic construct of it is there is a it's basically about corruption in India and the fight against it, and you have the lead protagonist wind up having to fight corruption, basically assuming this sort of mercenary role.
And eventually, it's a bit of a spoiler, but it turns out that he will run into his own son, who actually would be corrupt, and what happens over there. And now, if I think about it as I get older and I try and deconstruct the stories there are so many easier ways they would have done the movie.
If you watch the movie The fact that it overlays India's freedom struggle and that arc in there it overlays the the real tragedy of of, like some of the cost of not giving into corruption and sticking to principles where his daughter would suffer the consequences all the way leading to the end, right?
Like this movie could have been Easily not done with so much craft and so much design and wouldn't have had the impact that it has. I was used to this recently thinking about it because I would just Aarthi and I were watching this new Netflix movie called Rebel Rich it's like a fun action movie.
It may not be an all time classic, but it's still a fun movie. But I was thinking, but it's about somebody showing up at a town and fighting corruption. And I was thinking about, like, how much Indian got so many elements so right in a way, where it's, I would say it's a timeless classic.
If you haven't seen it, it's a 90s movie, go watch Indian. I think it's it introduces you to so many parts of Indian culture.
Anil: For sure. Thank you both for answering my question
Aarthi: Oh my gosh have have you considered a career in podcasting? You are so good at this. You should just join us.
We can call it the Aarthi Sriram and Anil show.
Anil: I like asking questions more than answering questions.
Sriram: I just want to say, first of all, thank you for the questions. They were delightful. And we might need to follow up with that, but thank you for coming on the show. I feel you've just done so many incredible, amazing things, but I almost feel like Silicon Valley or the world out to Silicon Valley hasn't discovered you yet.
And that's going to very rapidly change. So I want to, this is basically us leading the seed route. Coming out and becoming famous party, but I would say if it's, I wonder what we want to do in this episode. It's not just talk with you as a founder, right? Like fact that you and your brother built an enterprise company, which is just quite a cutting edge of design.
And that comes from so much taste as the call us and say, the fact that you've been funding all of these. Young people and had dramatically changed their lives. And so much more that I know you're doing behind the scenes. I think you're one of a kind. I am so happy. You finally agreed to do this after five years.
Hopefully it won't take five more years for you to come back to this again, but this was such a delight for us.
Anil: I had a lot of fun. Thank you guys for doing it.
Aarthi: Thank you.
Sriram: Thank you. And until next time. Bye. Yeah.