EP 9: What it takes to be a top 1% creator – Cleo Abram


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In this episode of the Good Time Show, Aarthi and Sriram talked to Cleo Abram, a top creator on YouTube and TikTok, on her journey from Vox to being a full-time creator, how to be good on camera, how she made the now iconic videos on F1, artificial wombs etc. and why she’s optimistic about the future!

On Cleo

Youtube

Instagram

Tiktok

Timestamps

00:00 – Introduction

00:45 – Who is Cleo?

01:30 – Black mirror but the opposite

03:50 – How to make a Cleo-style video

07:20 – Cleo’s story – from politics to content

11:18 – Why did Vox’s explainer format work so well?

13:00 – Pessimistic portrayal of tech and the journalism vibe shift

18:00 – Has humanity peaked? Why the nihilism?

20:40 – Story of leaving Vox and betting on yourself

24:00 – Having a parasocial relationship with the audience

27:10 – Story behind the Artificial Womb video

32:00 – How to build trust with the audience

36:16 – Making of the F1 video

44:45 – Nerds of the world unite (why F1 is a sport for the nerds)

47:10 – How does Cleo come up with explainer ideas

52:20 – How to be good on camera

57:10 – Creating for TikTok vs YouTube

1:01:45 – Future as an independent creator

1:03:10 – Conclusion